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State Bar of Michigan: On Balance Podcast

Aug 14, 2018

While both can benefit a practice, lawyers often get marketing and business development confused. In this episode of On Balance, hosts JoAnn Hathaway and Tish Vincent talk to John Reed about essential marketing strategies for lawyers and how marketing differs from business development. They discuss important marketing and business development activities that are important depending on your practice areas. Stay tuned for tips on using social media like Linkedin, building a blog, and whether or not TV commercials are a viable investment.

John F. Reed is the founder of Rain BDM, a consultancy that helps law firms of all sizes build outstanding client relationships.